What is Social Selling and why should you consider investing in it?

When many people think of the phrase “Social Selling”, they often think of social media and how they use social media for their personal use.  Others might think of tools such as LinkedIn Sales Navigator.  Still others might bring to mind the annoying, boring or irrelevant email, mail or DM’s they might receive on their social media platforms from people trying to sell them something they don’t want or need. 

In truth, social selling isn’t a tool, a product, or a solution.  Social Selling is a modern selling behaviour. 

Social Selling is a way of finding, connecting, engaging and converting the people who are interested in the products or services that you have to offer – at the right time, in the right place, and in the right way. 

What would you give to be able to know for sure that your prospects are experiencing the challenges that your product or service can alleviate?  Or perhaps that they are researching your company? To be able to build relationships with them while they are doing their research, so that when they are ready to talk to a sales rep, they reach out to you or your team directly?

I can help you with determining if training your sales team on professional social selling behaviours will help address your current challenges, delivering on that training, and supporting the change management needed to make the behaviour adjustments needed for success.

Contact me (Kirsten Boileau) at kirsten@tairoconsulting.com or click the “Book a call” button to discuss how Tairo Consulting can help you and your team.